Trademarks are important for businesses for a number of reasons. Trademarks are a way of representing brands, which helps you communicate quickly to others what your business is or does. These helpful communication tools immediately convey information like your company's reputation, services and products.
You've been working on your invention for years. No one else has produced anything like it, and you want to make sure you get an application in for a patent as soon as you can. Your prototypes aren't finalized, but you have a good idea about how everything should work. What can you do?
If you're working on a new business, the worst thing that could happen is for someone to steal all your ideas and hard work. It has happened in the past, and it could happen to you if you're not careful.
You create fashion because you love to make new designs and trends. What you don't love is when something you've made suddenly hits the market from unknown brands who stole your trendy ideas.