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The U.S. Supreme Court Finds BOOKING.COM is Not a Generic Term

On June 30, 2020, the U.S. Supreme Court held that Booking.com is a recognized trademark and not a generic term.  The Supreme Court ruled that the adding of the ".com" top level domain ("TLD") to a generic term, could transform a "generic.com" term into a protectable trademark, if consumers can distinguish the term as a recognizable trademark.

The USPTO Extended Trademark Deadlines to June 1, 2020 Due to Covid -19. Here's What You Need to Know About the USPTO Deadline Extension

The USPTO is now extending the following select deadlines to June 1, 2020if the original due date fell between March 27 and May 31, 2020, if the reason for the delay is due to the COVID-19 outbreak.  Trademark owners must demonstrate that the COVID-19 outbreak materially interfered with the timely filing or the ability to pay.  The extension applies to the following actions:

Does a .com Suffix Make a Trademark?

The United States Supreme Court will rule on whether the addition of the suffix .com to an already generic trademark is enough to allow the mark to be trademarked.  The case involves the mark "Booking.com".  As a starting point, it is important to note that generic marks cannot be the subject of a trademark registration.  Booking Holdings Inc. filed an application for the mark "Booking.com".  The trademark Office asserted that the term "Booking" is generic and the addition of the ".com" suffix was also generic and therefore the combined terms did not result in a registerable mark.   

Tariffs hope to protect against intellectual property theft

If you work in business, one of the things you're probably interested in protecting is your intellectual property. One country known to create duplicates of items and to sell them to consumers throughout the world is China. For those looking to protect their rights, this is unacceptable but something that was hard to stop.

A good trademark makes a difference for your company

Trademarks are important for businesses for a number of reasons. Trademarks are a way of representing brands, which helps you communicate quickly to others what your business is or does. These helpful communication tools immediately convey information like your company's reputation, services and products.

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