You've wanted to start a business for a long time, and after much debate, you even came up with a name you think is clever and memorable. The reality is that the name may already be taken, so you need to make sure that's not the case.
If someone is using your trademark, then you have every right to fight to stop them. Sometimes, names are similar or spellings are different, but if enough similarities exist, there could be a case for trademark infringement.
If you're familiar with Desilu Studios, you may have heard about a recent trademark infringement complaint the company filed against CBS. Desilu Studios is well-known from producing the "I Love Lucy" show, along with other popular shows.
You decided to get a trademark, but there was something you didn't ask. Would your personal information become public by creating this record? Who else can access the trademark's information and your own?
Trademarks are important for businesses for a number of reasons. Trademarks are a way of representing brands, which helps you communicate quickly to others what your business is or does. These helpful communication tools immediately convey information like your company's reputation, services and products.
Nothing lasts forever, as the band The Commodores has found out. They had some huge hits in the 1970's and 1980's. However, the band has since fallen apart and now various members have begun suing each other over the rights to their name.
If you own or want to own a business, it's important for you to learn certain terminology. For example, do you know the difference between a trademark and business name?
As you develop a new business, one thing you want to do is register your domain name trademark. Your domain name is a unique name specific to your business. No one else has the same name, making it easier for you to direct traffic from the internet to your website. The domain name is associated with your IP address. For instance, if you sell cookies, you might try to get "www.cookies.com" as your domain name.
If you're familiar with Harley-Davidson, then you probably recognize its logo and materials. The bold orange, black and white logo draws instant attention and is notorious in the biker community.
If you enjoy having a few drinks here and there, you may be familiar with the company Buzzbox Beverages. This company sells premixed cocktails in local stores.